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The world wasn’t always so well connected. Before we all went online, you’d have to check the Yellow Pages for a plumber. You’d have to ask your neighbor who cut hair in town. And contractors had to refer you to other contractors to get a job done. Now, everything can be done online. Search engines like Google, Yahoo, and Bing!, social media networks like Facebook, LinkedIn and Twitter, consumer forums like Citysearch, Yelp, and Angie's List, and digital maps like Google Maps or Mapquest bring businesses closer to you. But, did you know that if you use one of these methods to find a business, they probably used SEO to get you there?
People in the digital age use search engines to find exactly what they’re looking for. It’s a fact of life, and savvy business owners use SEO to make their websites more easily found through these search engines by building links to their sites and using highly sought after keywords.
Search engine results are influenced by the volume and quality of links pointing back to a site. More links going back to a site mean it ranks higher, is more visible to customers, and is more valuable overall. Building links back to your website is crucial to running a successful online business.
Having a reputable SEO firm on your team can open new horizons for your business online. It brings in more customers, builds brand awareness and is arguably one of the most cost effective forms of marketing with a high and measurable ROI. Hiring the right SEO company has a number of advantages. A reputable SEO firm means quality control and guaranteed white hat practices. They can tell you more about your customers and what they’re doing on your site. Successful SEO will generate traffic and increase revenue. SEO is an incredibly important component to being able to compete online. All of our websites are built with standard on-page optimization and also include a lesson on things you can easily do in-house to increase your rankings. We will work with you to develop a custom, ongoing SEO campaign that fits in with your needs and your budget.
Search Engine Optimization is the process of making a website be found in the search engines and structuring content for improved bounce rates. It is one of the fundamental practices to long term success on the internet. Improved presence in organic (unpaid) search results means free and sustainable traffic long term.
Search Engine Optimization is one of our greatest strengths. Think BIG started as an SEO firm and has since grown into something more. At SEO By You we focus the brand message first, build SEO friendly content around that message and then drive awareness and credibility through links to the site.
What is local SEO? Local SEO is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listing). Local SEO helps your company increase its online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads.
Local search marketing is a form of local SEO designed to optimize your local business’s online presence and improve or maintain your local search ranking.
Businesses with a brick and mortar presence can benefit from local search marketing as it helps customers find you locally. Local search is also important for businesses targeting a specific service area or radius as you can set your information in Google to target a specific radius while hiding your home address, if applicable.
Google released two major updates to their algorithm in the last few years that dramatically changed the landscape of Search Engine Optimization. The purpose of these updates was to stop those who game the system, making their sites look relevant to the search engines when they really aren’t. Search engine optimizers are in a constant state of evolution, continually adjusting their processes and learning to maximize success. They want to rank well at all costs, but Google’s goal is to make the good guy win―she who has the most relevant and accurate information and who is providing their searchers with the greatest value. It takes a lot of time, experience, and a keen understanding of how Google’s algorithm works to be successful with SEO. It changes often, and it will continue to change as search engine optimizers develop new methods to trick Google’s algorithm. You can’t just rely on being the good guy; you have to prove to Google that you deserve to be at the top of the rankings. That’s where we come in.
If you are actively looking for link building services, you already know how important link building is. Backlinks are the fuel that powers any SEO program. The two key elements to SEO are content and backlinks. Content makes it possible to show up in a search result and backlinks give you the credibility so that your rank improves. If Google has to decide between two identical sites, it is going to rank the one with more links higher, because it assumes that one is more trustworthy.
We have 3 different type of links. Each tuned to deliver the best ROI. The first program is general backlinks from any kind of site. These are links from high domain authority sites (usually 30+). They are high domain authority for the price with the tradeoff being we don’t control the content on the page and we do not allow you to have specific phrases in link (writer will decide). For the price, these links are the best we have found for increasing domain authority consistently and have been proven to consistently increase DA and search traffic for our clients. The second program is category specific sites for building category specific backlinks. They cost more, but for B2B sites, they are more valuable than links from generic sites. The last program is our influencers. These are very costly links but are some of the most valuable links from sites with large followings and will bring immediate traffic to your site along with improved domain authority.
We recommend pursuing an integrated approach to digital marketing in order to reap the benefits of multiple traffic sources. However, we do pursue campaigns with standalone SEO services and have seen great results from these campaigns.
Extremely important. Not only is viewing the content on your site most commonly the first interaction a customer has with your business, it’s also a way for search engines to have a better understanding of your site so they can provide users with the most accurate results. By including quality content on your site, you can begin to see search visibility improve for targeted keywords and phrases while also supporting conversions from site visitors.
Our pricing is based on your requirements and goals. We can customize services to many budgets and will not take on a client unless we feel they will see a return on their investment. We are not a low-budget SEO firm. We offer top-tier and effective services which allow us to have clients for as long as 9 years.
The cost of each campaign can vary dramatically based on a variety of variables, such as: What your short-term and long-term goals are, How well you’re ranking now, Competitiveness of the industry, Competitiveness of the keywords or categories you want to rank for, Quality of links currently pointing to the site, Other marketing methods you’re currently using, etc. There are many factors that affect pricing. A quick call with one of our consultants can give you the info you need.
Absolutely! We can create reputation management strategies that will eliminate negative results by repopulating the results with the new positive news.
We have a consistent and long-term client list because we get results! It can take time, but the right strategies and the right budget can help push your brand, services or products to the top in a timely manner and using the safest SEO strategies to assure long-term rankings.
It all depends on the goals of the business/site. By approaching a strategy from a holistic perspective and including both SEO and PPC into that strategy, a site can see even greater success. Our Austin SEO and PPC teams closely work together on campaigns, to ensure that their tactics and strategies are properly synergized and focused on the client’s goals. A healthy combination of SEO and PPC services allow our teams to stay proactive and cover for any potential weaknesses in a campaign. For instance, if PPC sees that a particular keyword is too expensive or in conflict with Adwords guidelines, SEO can focus on that area and drive organic traffic for that keyword.