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Category Archives: Marketing

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#1 Marketing Strategy: Your Marketing Message

Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn’t matter what specific marketing tactics you use…your prospects and customers won’t take notice. The goal is to have a well-written, targeted...

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These Are The Most Important Marketing Concepts

In order to appraise the new ideas in marketing and particularly in the areas of consumer behavior and marketing communications, one should initially outline some challenges faced by a number of fundamental marketing concepts as well as by marketing as a discipline. Micro-marketing, maxi-marketing, database marketing, new marketing, wrap-around...

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